I only recently consolidated a bunch of my content on deekayen.net. Today I spent some time researching how to keep visitors browsing around the site. Using active words like "Ask", "Learn", "Browse", or "Sign Up" and using "you" or "your" instead of "we" and "our" were reoccurring tips.

Another thing that made a lot of sense was making sure people had a place to go. I realized words like "Compare", "Learn More", "Help Me Choose", and "Next Step" were usually things I click on. After all, isn't learning more a good thing? Unfortunately, these tips were usually in the context of conversion, whereas deekayen.net is more of a presentation than a resale site.

The Ph.D. program I'm in has also made me ask, "where's the research?" After all, adding more "Learn more" links sounds like great advice, but is there any proof it works? The quest continues for a study to show how certain designs, layouts, colors, text size, text, link, navigation, etc. can improve traffic. If you use http://myspace.com/ as an example of success, I think the navigation there is horrible with all the ads interspersed.